Thursday, 13 October 2011

Blizzard start Diablo 3 beta key "Sweepstakes" on Facebook

Straight from the horses mouth!
2000 keys going out over eight weeks!
The drawing is done every Monday starting October 17th.
Good luck to everyone.


Q. Why did you replace the opt-in with a sweepstakes on Facebook?

 The Diablo III Beta Key Sweepstakes is a fun way for us to randomly give out keys to our Facebook followers; however, it has not replaced the beta opt-in. We’ll still be sending out beta invites to players who have opted-in, as normal.

Q. Why Facebook?

 When we release important news and announcements about Diablo III, Facebook is among the ways we get the message out. Since a significant portion of our players have Facebook accounts, we’d like to encourage them to follow us so that they can stay up-to-date on the latest Diablo news and events.

If you already follow us on Facebook, but seem to miss our posts, be sure to mark any updates from us that you like as a “Top Story.” This will increase the chance that Diablo-related posts will appear in your Facebook feed.

Q. Why is my country unable to participate in the sweepstakes?

 Unfortunately, many countries have laws or restrictions which prevent us from making contests available to their residents. The beta opt-in is still running, however, and does not have the same rules and limitations, so if you’re unable to participate in the Facebook sweepstakes, we encourage you to sign up for the opt-in through Account Management (

Q. Do I need a Facebook account to enter this promotion?

 No. While entering with a Facebook account will provide you with some additional benefits, such as sharing whether you’ve won or not with your friends, you don’t need an account to participate. If you’d like to enter, but don’t have a Facebook account (and don’t want one), you can click on the “Alternate Method of Entry” link at the bottom of the official rules page:

Q. The contest states that Facebook will not be given my personal information. What do you guys need it for?

 If you’re selected as a random winner, we’ll need your name and email address to ensure that you receive your beta key. We will not use this information for any other purpose.

As for Facebook application itself, while it will request access to your Friends List, it will not generate any unwanted notifications, messages, or wall posts. The request will simply allow the application to populate your friends in case you want to let them know about the sweepstakes.

Q. When exactly will the weekly drawings be held?

 Drawings will be held every Monday, starting October 17th. We’ll gather up all of the entries submitted before 11:59 p.m. each Monday and then randomly select 200 qualified winners from that pool. Out of those 200 winners, 50 of them will receive two keys, sent to the email provided in the entry form. Winners will be removed from the entry pool and the process will repeat again the following Monday for 8 weeks.

Please note that if you are randomly selected as a winner, it may take a few days before you are notified and receive your beta key via email. In the meantime, we ask that players please refrain from posting on Facebook or the official forums about whether or not they’ve been selected.